%0 Journal Article
%T Exercises in rhetorical form: Teaching public relations from a praxis perspective
%A Kathleen Glenister Roberts
%J PRism Online PR Journal
%D 2006
%I Bond University, Massey University
%X 'Exercises in Rhetorical Form' seeks pragmatic ways of educating future public relations leaders in praxis. This article addresses praxis as an orientation that can assist pedagogical implementations in three areas. First, public relations campaign practices may be approached as exercises in rhetorical form, dependent on broad-based knowledge of human persuasion. Second, the medium of the classroom may be constructed into a message about professional civility when course communication mirrors that of a public relations firm rather than a traditional classroom. Third, public relations can be readily linked to lived experience in the world, particularly in the study of civic engagement.From these areas, the article works to discern implications for public relations pedagogy and practice, especially in humanities-based public relations programmes.
%K public relations
%K praxis
%K civic engagement
%K pedagogy
%U http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/2006_general/Roberts.pdf