Conveying messages and data to potentially interested clients is one of the recognizing applications of promoting. The reason for this paper is to supply experiences to better understand the shopping inclinations of clients and give personalized data benefits in MINISO marketing. This study runs counter to most current commerce practices, which tend to utilize straightforward popularity to look for critical clients. Adaptively and powerfully distinguishing target audience shows up to have consid...

Marketing  Marketing Theory and Applications 

Based on the growing dynamics of digital marketing, this research examines the social media marketing strategies of Unitel, the number one telecommunications provider in Angola. The objective of the study is to determine areas of improvement in the online presence and the customer interaction of Unitel. Using a mixed-methods approach, a structured questionnaire was delivered to 150 Unitel customers aged 18 - 45 in urban Angola to collect both quantitative and qualitative data regarding customer ...

Marketing  Marketing Theory and Applications 

The present research identifies and explores how Apple Inc. made efficient use of social media marketing tactics in creating a buzz around the release of the new iPhone 15 using leading social media platforms like Instagram, TikTok, and Twitter. These platforms were examined as ways of improving the brand, keeping the users engaged, and creating product visibility. Using a mixed-methods approach, this study analyzes Apple’s marketing strategy using case study analysis and social media data analy...

Marketing  Business Analysis  Advertising 

This study examines the specific techniques Disneyland applies to its experience marketing, which have helped it become a theme park leader. In the current marketplace, companies have to create stronger relationships with their customers than just completing deals. It shows this by giving guests experiences that reach them through their emotions, senses, and actions. This research looks at how these strategies affect customer satisfaction, loyalty to the brand, and overall involvement. By using ...

Marketing  Business Analysis 

This article explores how social media marketing influences customer decision making in the modern digital environment in Ivory Coast. The study followed a qualitative route, using electronic or telephone interviews and desktop research as research instruments to gather data from five retail outlets in Ivory Coast. The sample comprised the employees and customers of those retail outlets. Convenient and snowball sampling techniques were used to select one hundred (100) participants. The study fou...

Sociology  Socioeconomics  Marketing  Operations Management 

The fast expansion of the Uzbekistan restaurant sector and digital evolution make digital marketing essential for establishing customer loyalty. The success rate of these digital marketing approaches mainly relies on customers’ understanding of digital platforms. Researchers study digital marketing effects on Uzbek restaurant customer loyalty while exploring the partnership between customer perception and digital literacy as a final influence on customer relationship outcomes. Research findings ...

Marketing 

The aim of this study is to measure the impact of source influence on tweens’ purchase intentions with the mediating role of para-social relationships. After reviewing the literature, the study hypothesized that: There is a positive significant relationship between source influence and para-social relationships; there is a positive significant relationship between para-social relationships and purchase intentions. In order to test these hypotheses, a quantitative research approach was used. Data...

Marketing 

Short-form video (SFV) marketing serves as an essential consumer engagement tool that proves vital within the mobile home sales industry. This research uses quantitative methods to study how SFV engagement metrics affect viewer interest between Douyin, TikTok, YouTube Shorts and Facebook Reels. Web scraping tools including APIFY for Douyin and Facebook and Python scripts for TikTok and YouTube extracted 185 videos across all platforms. The research analysis combined descriptive statistics with s...

Marketing  Business Analysis  Marketing Theory and Applications 

This article takes the film “How to Make Millions before Grandma Dies” as the research object, exploring how to enhance the international dissemination effect and copyright trade value of films through empathy. The research finds that empathy plays a key role in film creation and dissemination, effectively bridging cultural differences and enhancing the audience’s sense of immersion and emotional resonance. This article analyzes the application of empathy elements such as family and int...

Marketing 

Firestone Liberia, a subsidiary of the American multinational company firestone tire and Rubber Company, is one of Liberia’s largest employers and a major contributor to the country’s economy. Established in 1926, the company operates one of the world’s largest rubber plantations, producing natural rubber for global tire manufacturers. In the context of Liberia, Firestone’s consumer base includes local populations who are directly or indirectly involved with the company (e.g., employees, supplie...

Marketing