This study examines the link between Nigeria’s economic growth and energy consumption from 1981 to 2024. The analysis validates a long-term equilibrium between consumption of energy, GDP, and associated variables using Granger causality tests, impulse response functions, the Vector Error Correction Model (VECM), and Johansen cointegration. The findings indicate that increase is largely driven by crude oil consumption, with coal playing a modest contribution and electricity having lag effects. Al...

Business Management  Economic System 

This study utilizes an ordered probit model to analyze the determinants of sovereign credit ratings for East African countries from 2010 to 2022, based on ratings from major agencies. The findings reveal that the impact of various macroeconomic factors—such as GDP growth, GDP per capita, external debt, current account balance, inflation, and unemployment—differs according to the income level of each country. In high-income countries, GDP and the rule of law are the most significant determinants,...

Strategic Management Policy  Strategic Management  Public Economics  Statistics and Econometrics  Risk Management  Business Management  Monetary Economics  Business Finance and Investment  Business Analysis  Finance  International Economics  Development Economics  Business Statistics and Analytics 

This study examined the relationship between digital transformation (DT) adoption and competitive advantage in small and medium enterprises (SMEs) in Zimbabwe. Drawing on the Resource-Based View (RBV) and Dynamic Capabilities (DC) frameworks, the research investigated how DT resources and capabilities translate into cost efficiency, differentiation, agility, and innovation. A descriptive and explanatory survey design was adopted, targeting registered SMEs in Masvingo and Zvishavane across manufa...

Business Management  Business Analysis 

This research investigates the optimization of the marketing strategy for Pierre Cardin Cosmetics in the Angolan market. Despite its global brand equity, Pierre Cardin remains a marginal player in Angola’s growing cosmetics industry, characterized by low brand awareness, limited market penetration, and insufficient consumer engagement. The study employs a mixed-methods approach, combining quantitative data from 250 consumer surveys with qualitative insights from interviews and focus groups condu...

Business Management  Marketing  Business Analysis 

The construction and development of a carbon market is vital to the reduction of greenhouse gas emissions and the transition to a green low-carbon economy in China, especially given the country’s long-term target of reaching carbon neutrality by 2060. Moreover, China’s carbon market faces significant challenges ranging from data collection issues and lack of transparency to inconsistency of policies and fragmented regulations. Through a systematic review of 160 peer-reviewed papers and policy d...

Business Management  Business Analysis 

This research investigates the interplay between transformational leadership and organizational culture within digital marketing teams, e-commerce platforms, and advertising agencies. Employing a thematic qualitative methodology, the study analyzes existing literature to identify recurring themes and patterns. Findings suggest that transformational leadership fosters a culture of innovation, adaptability, and collaboration, which are crucial for success in the digital landscape. The paper conclu...

Business Management  Strategic Management  Electronic Commerce  Organizational Behavior 

This paper analyses the application of generative artificial intelligence (AI), with an emphasis on automated text processing and communication tools, in managing online guest reviews within contemporary hotel management. Generative AI refers to systems that generate text and content automatically by processing extensive datasets. ChatGPT is applied for automated guest communication, Gemini supports multimodal analysis, and Perplexity enables structured information extraction. Empirical data wer...

Business Management  Management Information Systems  Technology And Innovation 

Despite the Sustainable Development Goals and Kenya Vision 2030 policies, the households headed by women in Kiambu Town still face some challenges. This study focuses on the socio-economic impacts of income sources and saving plans on female-headed households in Kiambu Town Constituency. A descriptive research design was applied to 370 households with stratified random sampling. Questionnaires and interviews were used to collect data which was analyzed with SPSS (descriptive statistics, correlat...

Business Management 

This paper explores the brand internationalization strategy of BYD, a leading Chinese manufacturer of electric vehicles (EVs), focusing on the underlying motivations, opportunities, and challenges faced in the global marketplace. The study examines the reasons behind BYD’s strategic shifts, including the necessity to diversify revenue sources and mitigate risks associated with reliance on the saturated domestic market. Furthermore, it analyses the advantages of leveraging technological innovatio...

Business Management  Marketing  Marketing Theory and Applications 

The paper explores the role of strategic leadership on organizational performance especially in emerging industries in Cameroon where innovation, agility, and foresight are indispensable. This article analyses key leadership practices, decision-making approaches, and the alignment of leadership strategies with organizational goals. Using a case study methodology, this paper investigates firms within emerging industries with a total sample of 110 participants in Cameroon, drawn from firms such as...

Business Management