OALib Journal
  OALib Journal is an all-in-one open access journal (ISSN Print: 2333-9705, ISSN Online: 2333-9721). It accepts a manuscript for the peer-review processing, typesetting, publication and then allocated to one of the 322 subject areas. The article processing charge for publishing in OALib journal is Only $99. For more details, please contact service@oalib.com. Submit now
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Feb 26, 2021Open    AccessArticle

Spending Habits of Public School Teachers in Palayan City

Fhrizz S. De Jesus, Margie B. De Jesus
As the salary rise for teachers has been an on-going issue, the researchers studied the spending habits of the teaching personnel and their reasons in borrowing money from financing institutions. This study was conducted in twenty-two public schools in Palayan City with a total of one hundred seventy-seven teaching personnel as respondents. Descriptive research was used in this study through survey questionnaire and interview method in order to reveal the relationship between variables and to an...
Open Access Library J. Vol.8, 2021

Sep 17, 2020Open    AccessArticle

Effect of Good Product Design and Packaging on Market Value and the Performance of Agricultural Products in the Ghanaian Market

Amponsah Randy Kwaku, Qibing Fan
Packaging has found a crucial place in the agri-business value chain over the years. That is, packaging has developed well beyond its conventional purpose of simply protecting products to a key marketing role in developing shelf-appeal, providing product information, and establishing brand image and awareness. This in other words suggests that the visual appearance or look of a product with respect to its package design play a vital role to its marketability. It is therefore of essence that the ...
Open Access Library J. Vol.7, 2020

Feb 11, 2020Open    AccessArticle

Developed Skills of Marketing Students through Direct Selling in Nueva Ecija

Kim Edward S. Santos
One of the course requirements in a business marketing curriculum is direct selling that serves as a gateway to the entrepreneurial world to students. The researcher used descriptive method. A total of 175 college students taking up marketing management from different colleges in Nueva Ecija were surveyed. The researcher used a Likert-scale type questionnaire and analyzed it through statistical data treatment such as mean and weighted mean. In light with the fo
Open Access Library J. Vol.7, 2020

Jul 22, 2019Open    AccessArticle

Research on the Influence of Investor Concern on the Market Performance of Coal Listed Companies

Hongxia Li, Xu Yang
Since the beginning of the 21st century, the stock market has experienced many outbreaks of bull market, and stocks have gradually entered the public’s field of vision from a small investment field. In the era of big data, how can investors make correct information from a large amount of in-formation? The choice becomes the most critical issue. This paper selects 17 listed companies in the coal industry in 2018 as th
Open Access Library J. Vol.6, 2019

Jan 25, 2019Open    AccessArticle

After-Sales Service and Customer Satisfaction in the Automobile Industry in an Emerging Economy

Charles Adusei, Isaac Tweneboah-Koduah
Purpose: The study examined the role of after-sales services on customer satisfaction using CFAO Motors as a case study. Methodology: A mixed ap-proach was used in the data collection through questionnaire administration and interviews. The analysis made used of Kano’s Model and Kendall’s Coefficient of Concordance. Results: The result indicated that maintenance (M) = 43 and inspection (O) = 41 were the highest scores of the major
Open Access Library J. Vol.6, 2019

Jan 16, 2019Open    AccessArticle

Exploring the Relationship between Perceived Value and Intention to Purchase in Hotel Restaurants

Chieh-Heng Ko
Restaurants affiliated with the hotel industry play an important role in increasing revenue and responding effectively to customer expectations. This paper examines how perceived value relates to intention to purchase (ITP) in the context of hotel restaurant dining using a quantitative approach involving multiple regression analysis. In addition, the findings indicate that there are three significant key variables that positively
Open Access Library J. Vol.6, 2019

Dec 11, 2018Open    AccessArticle

Exploring Hotel Management Innovation

Chieh-Heng Ko
The study of management innovation has gained relevance in recent years, but there is a lack of empirical research analyzing the factors that favor it. This article contemplates two types of antecedents of management innovation in the hospitality industry. In the internal context of the company, the influence of the employees’ knowledge and skills is analyzed, as well as the company’s capacity to integrate this knowledg
Open Access Library J. Vol.5, 2018

Oct 29, 2018Open    AccessArticle

The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt

Hana Othman ElAydi
The growing usage of social media is changing the businesses’ method re-sponding to consumer’s needs and wants and increasing the chances for firms to market their products and services in a customized and personal way. Nev-ertheless, there are still needed answers concerning to what extent social media platforms as marketing tools are being employed by companies and their effect on brand awareness in mobile service providing indu
Open Access Library J. Vol.5, 2018

Oct 15, 2018Open    AccessArticle

Exploring Big Data Applied in the Hotel Guest Experience

Chieh-Heng Ko
The tremendous growth of social media and consumer-generated content on the Internet has inspired the development of the so-called big data analytics to understand and solve real-life problems. However, while a handful of studies have employed new data sources to tackle important research problems in hospitality, there has not been a systematic application of big data analytic techniques in these studies. This study aims to explor
Open Access Library J. Vol.5, 2018

Mar 15, 2018Open    AccessArticle

Ups and Downs of the Stock Market and the Evolution of the Return Distribution

Jia Li
This paper is based on the perspective of financial physics, using the cumulative distribution of yield to explore the law and characteristics of the whole system of Chinese capital market in bull market and bear market, and find that in the bull market, return distribution is from aggregation to dispersion, while in bear market, return distribution being from dispersion to aggregation.
Open Access Library J. Vol.5, 2018


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