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May 30, 2025Open Access
This paper explores the complex dynamics influencing the appreciation of parallel market rates in African nations amidst tight liquidity conditions. The research identifies key economic factors such as the scarcity of foreign currency, inflationary pressures, interest rate differentials, and speculation, which drive individuals and businesses toward parallel markets. Additionally, social dimensions, including public perception, increased informal transactions, and the role of remittances—are fou...
Jan 27, 2025Open Access
This paper explores the moderation role of social media and customer satisfaction to determine its influence on the probability of customer repeat purchases in the hospitality industry. Since the hospitality industry has grown more conscious of digital technologies, applications like Facebook, Instagram, and Twitter have determined fundamental strategies for customers and service promotion. The uses of these platforms extend business to customers, timely promotions are made, and customer feedbac...
Nov 25, 2024Open Access
The hotel industry in Equatorial Guinea operates in a highly competitive environment where understanding the key determinants of consumer choice is critical to success. The purpose of this paper is to examine the factors influencing consumer choice in the hotel industry in Equatorial Guinea. The study was qualitative and used an exploratory research design that used online interviews to collect data from 100 hotel customers and guests in Equatorial Guinea. Using NVivo 12 software, data were anal...
Jan 22, 2024Open Access
The purpose of this study is to investigate the status of consumer psychology research in commercial marketing in China. Using the network open source data and the bibliometric method of informatics, the relevant results are obtained to support the in-depth investigation. Based on the effective research results, the paper discusses macroscopically and gives suggestions on promoting consumption from three levels: state, institution, and individual.
Jun 20, 2023Open Access
Nowadays, we are in a new era of the digital economy, and all enterprises are facing the challenges of new industries, new business models and other endless problems. Facing the changing environment and the wide application of information technology, small and medium-sized food enterprises have more diverse choices when facing strategic adjustment, and how to make strategic adjustment paths will become the key issue in their transformations and developments. However, by reading a large amount of...
Aug 03, 2021Open Access
Professional athletes are a scalable occupation that potentially allows them to make money without an equivalent increase in labor and time because they become celebrity influencers. Earnings above medians of scalable occupations show considerable variation because the right tail of their distributions decays as a power law. This fact implies that professional athletes’ labor markets are of the winner-take-all type. We take data from Forbes magazine of the world’s top 100 highest-paid athletes f...
Apr 02, 2021Open Access
In the Philippines, teachers tend to find other sources of income due to some financial circumstances. With this, some teachers were entrepreneurs (termed as teacherpreneur) during break time and after office hours. This paper determined the profile of the teacher-entrepreneurs and identified the Personal Entrepreneurial Capabilities (PEC) of the aspiring Teacher-Entrepreneurs. Further, this paper assessed the Personal Entrepreneurial Capabilities of the teacher-entrepreneurs as startup for busi...
Mar 23, 2021Open Access
This study described the Case of the Organization and Management of Bongabon Market Vendors Multi-Purpose Cooperative (BMVMPC). Specifically, it looked into the problems encountered of the Bongabon Market Vendor and analyzed how four Functions of Management contributes the problem of the Cooperative Market Vendor. This study used the descriptive-evaluative method and total enumeration for its sampling procedure. As to its findings, to ensure the respondents’ profitability and longevity, they “al...
Feb 26, 2021Open Access
As the salary rise for teachers has been an on-going issue, the researchers studied the spending habits of the teaching personnel and their reasons in borrowing money from financing institutions. This study was conducted in twenty-two public schools in Palayan City with a total of one hundred seventy-seven teaching personnel as respondents. Descriptive research was used in this study through survey questionnaire and interview method in order to reveal the relationship between variables and to an...
Feb 20, 2020Open Access
We study the role gender plays in emotional and cognitive overconfidence in a consumer-choice environment. Regardless of age, we find in our sample that males show more emotional and cognitive overconfidence than females do. However, older females are more overconfident in both emotional and cognitive terms. This result can be rationalized by the fact that older females have an edge on their immune system.
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