Research on the Design and Dissemination of a Digital Twin—Based English Virtual Exhibition Hall for the Longshan Cultural City Wall Ruins in Jinan

In the context of the deepening implementation of the national cultural digitalization strategy, the international dissemination models for large-scale archaeological sites urgently require innovation. The Jinan Longshan Cultural City Wall Site serves as crucial evidence for tracing the origins of Chinese civilization. Its traditional display and dissemination have long been constrained by three core issues: low physical accessibility, insufficient international interpretation, and a lack of interactive experience. Supported by digital twin technology and cross-cultural communication theory, this research combines high-precision 3D reconstruction, real-time rendering engines, and interactive narrative methods to construct a fully English virtual exhibition hall for a global audience. By establishing a three-dimensional design framework of “Perception Layer-Behavior Layer-Experience Layer,” and integrating pathways for data acquisition, model construction, interactive implementation, and multi-platform dissemination, the study utilizes user testing and effectiveness evaluation for continuous optimization. This achieves the digital preservation and international interpretation of the site, promoting the global cognitive enhancement and value dissemination of early Chinese civilization achievements.