This study examines Japan’s market outlook, challenges, and strategic interventions for the sustainable thriving of the market. A review presents Japan as one of the global critical economic players, with high GDP, technological capabilities, an effective workforce, and other crucial comparative advantages. Japan recently experienced population decline, stagnant growth, and other economic phenomena that affected its business landscape and economic performance. Furthermore, this study examines specific gaps, referred to as missing links, focusing on Japan’s global image and status as a global citizen or a closed economy. The analysis reveals that although Japan made significant investments in development-focused initiatives such as Official Development Assistance (ODA), it still appears closed. Based on these findings, this study recommends, among other strategic recommendations, that Japan should consider effective collaboration, integration, and engagement for market and investment sustainability.
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