The use of psychoactive substances (both legal and illegal) and the emergence of new addictive behaviors are increasing sharply among young people and adolescents within the educational community. This article aims to explore the social marketing techniques implemented by the educational communities in Yaoundé and Garoua to enhance addiction prevention in educational settings. Based on a multi-site case study involving 18 members of the educational communities from various sectors in Yaoundé and Garoua, it was found that several social marketing techniques can effectively address addiction prevention. These techniques include awareness-raising campaigns, scientific programs and activities, parental involvement, education through peer educators, and the establishment of disciplinary councils. Collectively, these strategies can serve as significant remedies for preventing addictions within the educational communities of Yaoundé and Garoua.
Cite this paper
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