Financial Statement Analysis of Alibaba and Jingdong: A Comparative Study

This study provides a comparative financial statement analysis of Alibaba and Jingdong, two leading companies in the e-commerce sector. By examining their financial statements, market strategies, and operational efficiencies for the fiscal year 2023, we aim to offer insights into their financial health, competitive positioning, and future prospects. Employing a mix of quantitative and qualitative analysis methods, including ratio analysis and SWOT analysis, this paper highlights the companies’ financial performance, strategic initiatives, and their implications for investors and stakeholders in the rapidly evolving digital retail landscape.