Leisure and sightseeing agriculture is a new type of agricultural development that combines leisure sightseeing and agriculture with agriculture. The development of leisure and tourism agriculture will help rural development, increase agricultural efficiency and increase farmers’ income. As a characteristic industry of Lanxi, bayberry has a solid industrial foundation with the strong support of the government and relevant organizations. Under the current background of the explosive development of domestic leisure and sightseeing tourism, if new development concepts can be incorporated, Lanxi Yangmei’s characteristic leisure and sightseeing agriculture has broad prospects for future development. Based on this, the paper uses the SWOT analysis method and takes Lanxi “Yangmei Corridor” as the research object to conduct a detailed analysis of its advantages and disadvantages in developing leisure and sightseeing agriculture, thereby proposing the introduction of a new model for the development of “experiential” leisure and sightseeing agriculture. Relevant safeguard measures and suggestions were put forward for the construction of the new model.
Cite this paper
Liu, S. and Zhang, J. (2024). Research on Development Strategies of Leisure and Sightseeing Agriculture in Lanxi City’s “Yangmei Corridor”. Open Access Library Journal, 11, e1240. doi: http://dx.doi.org/10.4236/oalib.1111240.
Wang, L.L., Cai, L.H. and Wang, J.W. (2016) Research on the Industrialization Development of Leisure Agriculture in China: Review and Enlightenment. China Agricultural Resources and Zoning, 37, 207-212.
Lai, L., Li, S.F., Tan, J.X. and Lu, F.J. (2010) Discussion on the Development Model of Tourism and Leisure Agriculture in the Fringe Areas of Large Cities—Taking Kunming as an Example. Journal of Shanxi Agricultural University (Social Science Edition), 9, 177-180.
Mang, M. and Wang, F.Q. (2020) Research on Innovation and Development of Modern Leisure Agriculture and Rural Tourism in Beipiao. Modern Economy, No. 11, 1544-1551. https://doi.org/10.4236/me.2020.119110
Wang, Y., Ji, H.X., Li, R., Yu, Y.C., Liu, J.Z. and Zhang, Y.J. (2018) Research on the Development Prospects of DIY Tourism in Huludao City. Chinese Market, No. 22, 25-26 38.
Yu, Z.Y. (2019) Research on Income Generation of Agricultural Product Cooperatives Based on Activity-Based Costing and Cvar Value Risk. Master’s Thesis, Zhejiang University of Technology, Hangzhou.
Gao, T. (2015) Characteristics of Soil Carbon and Nitrogen Content Under Different Farmland Utilization Methods in the Wujiang River Basin. Master’s Thesis, Zhejiang Normal University, Jinhua.
Zhang, J.L. (2015) Make Friends With Plums and Build the Reputation of Lanxi Bayberry—2015 Zhejiang Lanxi Bayberry (Beijing) Promotion Conference Was Held. Modern Corporate Culture (Early Year), No. 7, 126.
Zhu, Y.D. (2020) Research on Commercial Retail Space Design to Promote Social Activities. Master’s Thesis, China University of Mining and Technology, Xuzhou.
Lai, X.J. (2019) Research on New Agricultural Landscape Planning and Design from the Perspective of Ecological Livability. Master’s Thesis, Zhejiang A&F University, Hangzhou.
Feng, X. and Wen, Y. (2018) Thoughts and Suggestions on the Implementation of Rural Revitalization Strategy in Shanghai. Shanghai Rural Economy, No. 1, 9-12.
Wang, L.P. (2016) Research on Leisure Farm Planning in Yuxi City from the Perspective of Experience Economy. Master’s Thesis, Kunming University of Science and Technology, Kunming.
Wu, Q. (2020) Problems Existing in the Development of Leisure and Tourism Agriculture and Government Support Countermeasures. Master’s Thesis, Qingdao University, Qingdao.
