Exploring Communicative Effectiveness in President Nana Addo Danquah Akufo-Addo’s Address on Ghanaian Economy

This paper analyzed President Nana Addo Danquah Akufo-Addo’s address on the face of economic crisis in Ghana. The speech was delivered on the 30th of October, 2022 and the aim of this investigation was to examine the communicative effectiveness in this speech and to what extent his communicative competence is effective towards managing the collapsing economy. The study adopted the content analytical method which involves qualitative method of data presentation and analysis. The framework employed for the analysis was Habermas’ (1979) Universal Pragmatics [1]. Universal Pragmatics posits that anyone acting communicatively cannot avoid raising the following validity claims: uttering something understandable, giving the hearer something to understand, making himself understandable and coming to an understanding with another person. The analysis revealed the address as having met the validity claims set by Habermas and therefore effective in revamping the economy.