Challenges and Opportunities for Organizations Dedicated to Environmental Conservation: An Ideal Normative Vision

There is no doubt that global environmental challenges demand a strategic response from various public and private actors, non-governmental organizations, international organizations, and citizens. The article proposes an organizational structure under a normative approach for institutions concerned and dedicated to environmental conservation. It is based on a diagnosis of various organizations in Mexico and internationally with the purpose of identifying structures, processes and good practices that allow defining desired parameters in the ideal conservation organization. To define the proposal, Marc Giget’s Tree of Competencies is used, which supports the products, capacities, and competencies of the ideal conservation organization. It concludes with the identification of a series of key factors for the success of conservation.