全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

The Development and Validation of Customer Satisfaction Questionnaire in the Nigerian Hospitality Industry

DOI: 10.4236/oalib.1108874, PP. 1-11

Subject Areas: Psychology

Keywords: Customer Satisfaction Measurement, Psychometrics, Nigerian Hospitality Industry

Full-Text   Cite this paper   Add to My Lib

Abstract

The utility of psychometrics in the Nigerian hospitality industry has been underwhelming. This study focuses on the development and validation of a Customer Satisfaction Questionnaire (CSQ) designed to measure Customer Satisfaction in the Nigerian hospitality industry. Furthermore, the induction of Customer Satisfaction as a quality management system ISO 9001:2000 and its role in improving organizational performance and predicting consumer behavior is the basis of this study that analyses the satisfaction responses of 244 customers/participants who were all adult aged 18 - 40 years. The research design was a survey design, and the duration of the study was 14 months. The findings revealed significant psychometric coefficients in the reliability and validity analysis of the Customer Satisfaction Questionnaire.

Cite this paper

Haruna, A. D. and Osa-Afiana, D. D. (2022). The Development and Validation of Customer Satisfaction Questionnaire in the Nigerian Hospitality Industry. Open Access Library Journal, 9, e8874. doi: http://dx.doi.org/10.4236/oalib.1108874.

References

[1]  National Bureau of Statistics (2015) Review of the Nigerian Accommodation and Services Sector. National Bureau of Statistics, Abuja, 11-43.
[2]  Adedipe, C.O. and Adeleke, B.O. (2016) Human Capital Development in the Nigerian Hospitality Industry: The Imperative for a Stakeholder Driven Initiative. Worldwide Hospitality and Tourism Themes, 8, 195-206. https://doi.org/10.1108/WHATT-11-2015-0051
[3]  Adeola, O. (2016) Human Capital Development in the Hospitality Industry in Nigeria. Worldwide Hospitality and Tourism Themes, 8, 149-157. https://doi.org/10.1108/WHATT-11-2015-0054
[4]  Babasanya, A.O., Oseni, I.O. and Subair, A.S. (2018) Human Capital Development: A Catalyst for Achieving SDGs in Nigeria. Acta Universitatis Danubius. Oeconomica, 14, 25-41.
[5]  Nwosu, B. (2016) A Review of the Hotel Industry in Nigeria: Size, Structure, and Issues. Worldwide Hospitality and Tourism Themes, 8, 117-133. https://doi.org/10.1108/WHATT-10-2015-0042
[6]  Adebola, B.Y. and Banjo, K.A. (2017) Recruitment and Selection Procedures and Their Relative Effectiveness on Employees Performance in the Hospitality Industry in Ogun State. International Journal of the Guild Contemporary Academic Researchers, 2, 56-60.
[7]  Ward, T. (2016) Hotel Chain Development Pipelines in Africa: Implications for Human Capital Development. Worldwide Hospitality and Tourism Themes, 8, 134-147. https://doi.org/10.1108/WHATT-11-2015-0046
[8]  Hill, N., Self, B. and Roche, G. (2002) Customer Satisfaction Measurement for ISO 9000: 2000. Routledge, Oxford, 17 p.
[9]  United Nations Industrial Development Organizations (2016) Good Practices: Experience in the Market Surveillance of ISO 9001 Quality Management Systems. UNIDO Press, Vienna, 12-62.
[10]  Fornell, C. (1992) A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56, 6-21. https://doi.org/10.1177/002224299205600103
[11]  Eurico, S., Valle, P. and Silva, J.A. (2013) Satisfaction in Tourism-Related Higher Education: The Graduates’ Perspective. International Journal of Academic Research, 5, 35-40. https://doi.org/10.7813/2075-4124.2013/5-4/B.5
[12]  Kristensen, K. and Eskildsen, J. (2012) The Relationship between SERVQUAL, National Customer Satisfaction Indices, and Consumer Sentiment. Quality Management Journal, 19, 47-61. https://doi.org/10.1080/10686967.2012.11918346
[13]  Canny, I.U. (2014) Measuring the Mediating Role of Dining Experience Attributes on Customer Satisfaction and Its Impact on Behavioral Intentions of Casual Dining Restaurant in Jakarta. International Journal of Innovation, Management and Technology, 5, 25-29. https://doi.org/10.7763/IJIMT.2014.V5.480
[14]  Johnson, M.D., Gustafsson, A., Andreassen, T.W., Lervik, L. and Cha, J. (2001) The Evolution and Future of National Customer Satisfaction Index Models. Journal of economic Psychology, 22, 217-245. https://doi.org/10.1016/S0167-4870(01)00030-7
[15]  Terpstra, M.J. (2008) On the Meaning of Customer Satisfaction: A Study in the Context of Retail Banking. Ridderprint, Ridderkerk, 3-64.
[16]  Danesh, S.N., Nasab, S.A. and Ling, K.C. (2012) The Study of Customer Satisfaction, Customer Trust and Switching Barriers on Customer Retention in Malaysia Hypermarkets. International Journal of Business and Management, 7, 141-150. https://doi.org/10.5539/ijbm.v7n7p141
[17]  Giese, J.L. and Cote, J.A. (2000) Defining Consumer Satisfaction. Academy of Marketing Science Review, 1, 1-22.
[18]  Oliver, R.L. and Burke, R.R. (1999) Expectation Processes in Satisfaction Formation: A Field Study. Journal of Service Research, 1, 196-214. https://doi.org/10.1177/109467059913002
[19]  Massnick, F. (1997) The Customer Is CEO: How to Measure What Your Customers Want and Make Sure They Get It. AMACOM, New York, 5-28.
[20]  Assaf, A.G. and Magnini, V. (2012) Accounting for Customer Satisfaction in Measuring Hotel Efficiency: Evidence from the US Hotel Industry. International Journal of Hospitality Management, 31, 642-647. https://doi.org/10.1016/j.ijhm.2011.08.008
[21]  Hayes, B.E. (2008) Measuring Customer Satisfaction. 3rd Edition, Quality Press, Milwaukee, 17-24.
[22]  Likert, R. (1932) A Technique for the Measurement of Attitudes. Archives of Psychology, 22, 5-55.
[23]  Kim, S.H., Cha, J., Singh, A.J. and Knutson, B. (2013) A Longitudinal Investigation to Test the Validity of the American Customer Satisfaction Model in the US Hotel Industry. International Journal of Hospitality Management, 35, 193-202. https://doi.org/10.1016/j.ijhm.2013.05.004
[24]  Terpstra, M., Kuijlen, T. and Sijtsma, K. (2014) How to Develop a Customer Satisfaction Scale with Optimal Construct Validity. Quality & Quantity, 48, 2719-2737. https://doi.org/10.1007/s11135-013-9920-7
[25]  Fornell, C.G., Johnson, M.D., Anderson, E.W., Cha, J. and Bryant, B.E. (1996) The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60, 7-18. https://doi.org/10.1177/002224299606000403
[26]  Anderson, E.W. and Fornell, C. (2000) Foundations of the American Customer Satisfaction Index. Total Quality Management, 11, 869-882. https://doi.org/10.1080/09544120050135425
[27]  Szwarc, P. (2005) Researching Customer Satisfaction & Loyalty: How to Find Out what People Really Think. Kogan Page Publishers, London, 6-7.
[28]  Mingus, S. (2020) Hotel Survey Resource Centre. https://hotello.com/en/marketing/
[29]  Knekta, E., Runyon, C. and Eddy, S. (2019) One Size Does Not Fit All: Using Factor Analysis to Gather Validity Evidence When Using Surveys in Your Research. CBE—Life Sciences Education, 18, 17 p. https://doi.org/10.1187/cbe.18-04-0064
[30]  Field, A. (2018) Discovering Statistics Using IBM SPSS Statistics. Sage, London, 574-634.
[31]  Heras-Saizarbitoria, I. and Boiral, O. (2015) Symbolic Adoption of ISO 9000 in Small and Medium-Sized Enterprises: The Role of Internal Contingencies. International Small Business Journal, 33, 299-320. https://doi.org/10.1177/0266242613495748
[32]  Tse, D.K. and Wilton, P.C. (1988) Models of Consumer Satisfaction Formation: An Extension. Journal of Marketing Research, 25, 204-212. https://doi.org/10.1177/002224378802500209
[33]  Ladhari, R. (2009) A Review of Twenty Years of SERVQUAL Research. International Journal of Quality and Service Sciences, 1, 172-192. https://doi.org/10.1108/17566690910971445
[34]  Post, M.W. (2016) What to Do with “Moderate” Reliability and Validity Coefficients? Archives of Physical Medicine and Rehabilitation, 97, 1051-1052. https://doi.org/10.1016/j.apmr.2016.04.001
[35]  Angelova, B. and Zekiri, J. (2011) Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model). International Journal of Academic Research in Business and Social Sciences, 1, 233-234. https://doi.org/10.6007/ijarbss.v1i2.35

Full-Text


comments powered by Disqus

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133

WeChat 1538708413