Due to the reduction of the number of viewers in traditional communication methods such as newspapers, radios, radios, etc., it is difficult for a red culture to spread widely in this form. At the same time, relevant data show that the people’s understanding of red culture is not high. From the perspective of new media, new media has replaced traditional media. Therefore, new media can promote the spread of red culture. On the occasion of the 100th anniversary of the founding of the Communist Party of China, Zhejiang’s red culture has been rapidly disseminated, but after consulting relevant data, it is concluded that the spread of red culture still faces many problems such as a single communication mode, lagging information, and limited target groups. By consulting relevant literature, three channels are summarized to solve the above problems and broaden the channels of communication: relying on the integration of culture and tourism, promoting red tourism; a bilingual red culture publicity team was set up in colleges and universities to further publicize Zhejiang’s red culture and lead red culture to go abroad. Through the publicity of new media on the Internet, the historical and cultural value and importance of Zhejiang are deeply discussed, and the “bilingual ” model is combined to attract multilingual talents, to comprehensively promote Zhejiang’s red culture through videos, texts, and other new media from multiple angles, deepen the understanding of the Chinese people’s red culture, keep in mind the revolutionary spirit, enhance the people’s cultural self-confidence, and lead the red culture to go abroad.
Cite this paper
Liu, Y. , Lou, L. and Cao, B. (2022). The Dissemination of Zhejiang Red Culture from the Perspective of New Media. Open Access Library Journal, 9, e8694. doi: http://dx.doi.org/10.4236/oalib.1108694.
An, J. (2021) Integration of University Red Culture and Ideological and Political Education in the New Media Era. China Journal of Multimedia & Network Teaching, 9, 100-103. https://doi.org/10.1109/ICSGEA53208.2021.00056
Qin, Y. and Yuan, Y.T. (2022) Research on the Challenges and Countermeasures of Red Culture Communication in Colleges and Universities under the New Media Environment. Journalism & Communication, No. 2, 115-116.