Research on the Problems and Countermeasures of Community Group Purchase in University in the Post-Epidemic Era

In the post-epidemic era, community group buying platforms have focused their vision on colleges and universities, while there is almost no research on community group buying in colleges and universities, and the phenomenon of low popularity and irregular process of community group buying in colleges and universities has emerged. Therefore, in order to promote the vigorous development of community group buying in colleges and universities, this paper will take colleges and universities in Anhui Province as the research object, and investigate the willingness of college students to use community group buying platforms and existing problems through literature method, questionnaire method and interview method, in order to explore the possibility of further development of community group buying in the college market, and quantify the research data, so as to better provide favorable countermeasures for community group buying to broaden the college market and establish a better operation mechanism.