To encourage college students to start their own businesses, entrepreneurship education must go first. In the entrepreneurship education of college students, we should first understand the motivation of college students to start their own businesses and the reasons why they do not want to start their own businesses, and then give targeted guidance and incentives. By classifying and summarizing the questionnaire survey data, this paper summarizes the main reasons why college students do not want to start their own businesses, as well as the main motivation for college students to start their own businesses, and carries out in-depth analysis, and finally gives targeted guidance and incentive measures for college students to start their own businesses.
Cite this paper
Zhao, J. and Zhao, X. (2021). A Study on Guidance and Incentive Measures for Undergraduate Entrepreneurship. Open Access Library Journal, 8, e7422. doi: http://dx.doi.org/10.4236/oalib.1107422.
Pan, W.Q. and Yang, L. (2014) A Review on the Influencing Factors of College Students’ Entrepreneurial Consciousness. Exploration of Higher Education, 5, 173-177.
Xiang, C. and Lei, J.S. (2011) The Relationship between Entrepreneurship Attitudes and Tendencies of College Students: A Study of Tsinghua University Students. Education Research of Tsinghua University, 10, 116-124.
Ding, M.L. and Ding, S.W. (2011) Entrepreneurial Self-Efficacy, Perception of Behavioral Control and Entrepreneurial Intention of College Students. Statistics and Information Forum, 3, 108-112.
Cao, X. and Tang, Y. (2012) An Empirical Study on the Influencing Factors of University Technology Entrepreneurship Intention. Systems Engineering, 11, 68-76.
Liu, Z. (2013) An Empirical Study on the Structure and Current Situation of College Students’ Entrepreneurial Intention. Educational Development Research, 21, 35-40.
Li, M. and Dong, Z.Y. (2014) Research on the Influence of Risk Perception Factors on Entrepreneurial Intention—The Mediating Effect of Perceived Risk and the Moderating Effect of Rule Focusing. Journal of Management Engineering, 3, 26-32, 41.
Xu, X.Z., Mei, W.H. and Ni, H. (2015) College Students’ Entrepreneurship Dilemma and Institutional Innovation. China Higher Education Research, 1, 45-48, 53.
Zhang, H. (2017) Research on Innovation and Entrepreneurship Education in Universities: Mechanism, Path and Mode. Journal of National Institute of Education Administration, 10, 28-32.
