Public Relations Strategies for Conflict Management in Agape Gospel Mission Inc.

doi:10.4236/oalib.1105727

OALib Journal期刊
ISSN: 2333-9721
费用：99美元

查看量	下载量

Open Access Library Journal 6 2019

查看所有领域

Public Relations Strategies for Conflict Management in Agape Gospel Mission Inc.

DOI: 10.4236/oalib.1105727, PP. 1-18

Vincent I. Edafejirhaye, Ayotunde Alao

Subject Areas: Sociology

Keywords: Public Relations, Conflict, Management, Strategy

Full-Text Cite this paper Add to My Lib

Abstract

This study investigated the use of Public Relations strategies in conflict management in Agape Gospel Mission. The in-depth interview methodology was used to elicit data and the findings show that Agape gospel mission is using public relations tools such as dialogue, persuasion, negotiation, mediation and arbitration in managing conflicts. The study recommends the PR tools for other churches especially Pentecostal churches to manage conflicts in their organizations.

Cite this paper

Edafejirhaye, V. I. and Alao, A. (2019). Public Relations Strategies for Conflict Management in Agape Gospel Mission Inc.. Open Access Library Journal, 6, e5727. doi: http://dx.doi.org/10.4236/oalib.1105727.

References

[1]	Ibrahim, R.A. (2001) Strategic Public Relations Functions in Collective Bargaining and Conflict Resolution in a Volatile Nige-rian Economy. Public Relations Journal, 2, 67.
[2]	Black, S. (1990) Introduction to Public Relations. Midino Press, Lon-don.
[3]	Nwosu, I.E. (1995) Public Relations Management: Principles, Issues, and Application. Dominican Publishers, Aba, 32.
[4]	Akinwumi, O. (2004) Crises and Conflicts in Nigeria: A Political History since 1960. Transaction Publishers, Lon-don.
[5]	Hoff, J.L. (1973) Conflict Management: An Organizational Principle. Christian Ministry Press, New York. http://cain.ulst.ac.uk/conflict/cunningham.htm
[6]	Cosers, L. (1956) The Functions of Social Conflict. The Free Press, London, 8.
[7]	Ledingham, J.A. (2003) Explicating Relationship Management as a General Theory of Conflict. In: Lee, R. and Marty, M., Eds., Religion and Conflict, University Press, New York, 4.
[8]	Oji, M. (2009) Niger Delta Citizen Participation in Conflict Management through Involvement in Development Programmes. In: Des Wilson, Ed., Communication Approaches to Peace Building in Nigeria, African Council for Communication Education, Nairobi, 433-455.
[9]	Deutsch, M. (1973) The Resolution of Conflict, Constructive and Destructive Processes. Yale University Press, New Haven. https://doi.org/10.1177/000276427301700206
[10]	Laderach, J.P. (1995) Preparing for Peace: Conflict Transformation across Cultures. Syracuse University Press, Syracuse.
[11]	Igben, H.G.O. (1997) Public Relations Fundamentals. COEWA Publishers, Effurun, 12.
[12]	Igben, H.G.O. (2009) Public Relations and Conflict Management in the Niger Delta. In: Des Wilson, Ed., Communication Approaches to Peace Building in Nigeria, African Council for Communication Education, Nairobi, 267-288.
[13]	Haywood, R. (1984) All about Public Relations. McGraw-Hill Book, London, 4.
[14]	Agape Gospel Mission. http://www.agapegospelmission.org
[15]	Edafejirhaye, I.V. (2015) Conflict Management in Pentecostal Churches. Department of Mass Communication, Babcock University, Ilisan-Remo.
[16]	Fernandez, P.R (2009) Conflict Resolution. New Delhi Press, New Delhi.
[17]	Duval, M.L. (1928) Baptist Missions in Nigeria. Education Press, Richmond.
[18]	Ojo, M.A. (1995) Stone, Moses Ladejo and Ebenezer Baptist Church. CSS Bookshops Ltd., Lagos.
[19]	Defleur, M.L. and Ball-Rokeach, S.T. (1982) Theories of Mass Communication. Longman, New York, 196.
[20]	Wimmer, R.D. and Dominick, J.R. (2006) Mass Media Research: Introduction. Thomson Wadsworth Publishing, Belmont.
[21]	Zartman, W.I. (1991) Conflict Resolving in Africa. The Bookings, Washington DC.
[22]	Grunig, J.E. and Hunt, T. (1984) Managing Public Relations. Rinehart and Winston, New York.
[23]	Anaeto, S.G. and Solo-Anaeto, M. (2009) Conflict Reporting as an Instrument for Conflict Management in the Niger Delta Area of Nigeria. In: Des Wilson, Ed., Communication Approaches to Peace Building in Nigeria, African Council for Communication Education, Nairobi, 347-358.
[24]	Mogu, V. (2009) Strategic Public Relations in the Niger Delta Region. In: Des Wilson, Ed., Communication Approaches to Peace Building in Nigeria, African Council for Communication Education, Nairobi, 375-394.
[25]	Jefkins, F. (1992) Public Relations. 4th Edition, Potman Publisher, London.
[26]	Nkwocha, J. (1999) Effective Media Relations: Issues and Strategies. Zoom Lens Publishers, Lagos, 20.
[27]	Akanji, I.A. (2011) Towards a Theology of Conflict Transformation: A Study of Religious Conflict in Contemporary Nigerian Society. PhD Thesis, University of Edinburgh, Edinburgh.
[28]	Cunningham, W.G. (1998) Conflict Theory and the Conflict in Northern Ireland. PhD Thesis, University of Edinburgh, Edinburgh.
[29]	Skinner, B.F. (1974) About Behaviourism. Jonathan Cape Ltd., London, 42.
[30]	Yusuf, B. (2012) Challenges Facing the Contemporary African Church. ZOE Graphic, Kaduna, 33.
[31]	Aworinde, S. (1993) The Church in Crisis. Ebenezer Press, Ibadan, 27.
[32]	Awojobi, P.O. (2011) Church Management. Kingdom Power Communications, Ilorin, 41.
[33]	Nigerian Baptist Convention. http://www.nigerianbaptist.org
[34]	Israel, H.C. (2014) Pentecostal Influences on African Independent Churches: A Case Study of Cross River State, Nigeria. UNN. University Press, Nnsukka.

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133