Bangladesh is one of the countries with a high rate of infant
malnutrition and the major cause is inappropriate breastfeeding and
complementary feeding practices. To improve the situation, both GO/NGO organizations
are working intensively on the issue. In pursuance of this, AED and BRAC became
partners in the Alive and Thrive project (A&T) for improving infant and young
child feeding (IYCF) practices through motivation and counseling by BRAC’s
volunteer community health workers as
frontline workers during 2009-2013. The study aimed to assess the “incentive
package” implemented in the study area through the frontline health
workers of BRAC. A qualitative research design used in-depth interviews, informal
discussions, narratives and focus group discussions to gather relevant data.
Findings reveal that in spite of heavy work load and unstable market situation
from price hike, SSs were not too much demoralized and continued to work
because of the incentive package. All the performance indicators of the SS showed improvement. The implication of
this for program is discussed.
Cite this paper
Mukta, U. S. , Ahmed, S. M. , Sayka, U. and Haque, M. R. (2014). A Qualitative Assessment of the Effectiveness of the “Incentive Package” Piloted in Shahjahanpur, Bogra under “Alive and Thrive” Program. Open Access Library Journal, 1, e884. doi: http://dx.doi.org/10.4236/oalib.1100884.
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