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Navigating the Virtual Linguistic Landscape: A Multifaceted Journey

DOI: 10.4236/ojml.2026.162013, PP. 186-202

Keywords: Virtual Linguistic Landscape, Geosemiotics, Cultural Shifts, Disney, Digital Communication, Multimodality

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Abstract:

This paper presents a conceptual review of the evolution and complexity of the Virtual Linguistic Landscape (VLL) as a reflection of globalization and digital communication. Through a multidisciplinary lens combining sociolinguistics, geosemiotics, and media studies, the study examines how languages, symbols, and scripts coexist and interact in virtual spaces. Drawing on Disney animated films as illustrative case material, it explores how linguistic and visual elements contribute to storytelling, identity construction, and cultural representation in digital narratives. The review highlights how the VLL enables both the preservation of minority languages and the dominance of global languages, offering conceptual insights into inclusivity, power dynamics, and the technological impact on language use. By applying a geosemiotic framework to cinematic content as a form of virtual linguistic environment, the study underscores the need for cultural sensitivity and linguistic diversity in navigating the ever-evolving digital landscape.

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