Las relaciones públicas y la mentira: ？inseparables?

this article retakes and recreates the debate installed for some years in the public relations industry, as much at local level as international, about the necessity to incorporate lying as a resource to professional exercise. for it, it refects around the bases of the profession and reviews diverse postulates in relation to lying from different perspective like sociological, philosophical and theological; tying these with the basic elements of the communicational scheme and with the figure of the corporate spoke person.