%0 Journal Article
%T Las relaciones p¨²blicas y la mentira: £¿inseparables?
%A Pedace
%A Gustavo Adri¨¢n
%J Cuadernos del Centro de Estudios en Dise£¿¡Ào y Comunicaci£¿3n. Ensayos
%D 2011
%I Scientific Electronic Library Online
%X this article retakes and recreates the debate installed for some years in the public relations industry, as much at local level as international, about the necessity to incorporate lying as a resource to professional exercise. for it, it refects around the bases of the profession and reviews diverse postulates in relation to lying from different perspective like sociological, philosophical and theological; tying these with the basic elements of the communicational scheme and with the figure of the corporate spoke person.
%K communication people
%K corporate communications
%K corporate reputation
%K dircom
%K institutional communication
%K management communication
%K public relations
%K spokesperson.
%U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1853-35232011000100010&lng=en&nrm=iso&tlng=en