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Memoria y Sociedad 2010
La salud de los mexicanos, un tema de película de los a?os sesentaKeywords: films, hygienic education, health campaigns, sanitarians, social workers, nationalism, propaganda, short films, public health, méxico, health education, advertising, cultural nationalism. Abstract: through the cinematographic representation of the rural teacher, the social worker and the malaria sprayer man, whom i called sanitarians intermediaries, the recreation of the malaria eradication campaign of 1957 and tuberculosis prevention campaign of 1960, this article analyze in four époque films the presence of a visual and oral discourse full of nationalistic symbols that overdo the mexican state labor in public health activities. i confirm that mexican health films of the ending fifties used as education health tools, functioned as mass media propaganda for health authorities in order to create an image of a modern and healthy mexico.
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