%0 Journal Article
%T La salud de los mexicanos, un tema de pel¨ªcula de los a£¿os sesenta
%A Gudi£¿o Cejudo
%A Mar¨ªa Rosa
%J Memoria y Sociedad
%D 2010
%I Pontificia Universidad Javeriana
%X through the cinematographic representation of the rural teacher, the social worker and the malaria sprayer man, whom i called sanitarians intermediaries, the recreation of the malaria eradication campaign of 1957 and tuberculosis prevention campaign of 1960, this article analyze in four ¨¦poque films the presence of a visual and oral discourse full of nationalistic symbols that overdo the mexican state labor in public health activities. i confirm that mexican health films of the ending fifties used as education health tools, functioned as mass media propaganda for health authorities in order to create an image of a modern and healthy mexico.
%K films
%K hygienic education
%K health campaigns
%K sanitarians
%K social workers
%K nationalism
%K propaganda
%K short films
%K public health
%K m¨¦xico
%K health education
%K advertising
%K cultural nationalism.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0122-51972010000100008&lng=en&nrm=iso&tlng=en