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Repercuss?es sociais no hábito alimentar dos obesosDOI: 10.1590/S0103-166X2012000400006 Keywords: food habits, obesity, society. Abstract: the objective of this study was to analyze the social factors of the daily life that most influence the food habits of obese individuals, using a qualitative approach. participants were 11 obese patients attended at the nutrition clinics of a public hospital in the city of jo?o pessoa, paraíba, brazil. semi-structured and recorded interviews were held for content analysis. it was observed that the categories that stood out in the interviews were negative self-image, discrimination, anxiety and guilt feeling. when becoming obese, individuals create a negative self-image that causes anxiety and depression, among other factors, which may lead them to a guilt feeling, reinforced by social discrimination that instead of helping them losing weight, seems to encourage them to eat more.
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