%0 Journal Article %T Repercuss£¿es sociais no h¨¢bito alimentar dos obesos %A Costa %A Ricardo de Carvalho %A Gabriel %A Dimitri Carlo %A Costa %A Maria Jos¨¦ de Carvalho %A Gon£¿alves %A Maria da Concei£¿£¿o Rodrigues %A Oliveira %A S£¿nia Cristina Pereira de %A Asciutti %A Luiza Sonia %J Estudos de Psicologia (Campinas) %D 2012 %I Pontif¨ªcia Universidade Cat¨®lica de Campinas %R 10.1590/S0103-166X2012000400006 %X the objective of this study was to analyze the social factors of the daily life that most influence the food habits of obese individuals, using a qualitative approach. participants were 11 obese patients attended at the nutrition clinics of a public hospital in the city of jo£¿o pessoa, para¨ªba, brazil. semi-structured and recorded interviews were held for content analysis. it was observed that the categories that stood out in the interviews were negative self-image, discrimination, anxiety and guilt feeling. when becoming obese, individuals create a negative self-image that causes anxiety and depression, among other factors, which may lead them to a guilt feeling, reinforced by social discrimination that instead of helping them losing weight, seems to encourage them to eat more. %K food habits %K obesity %K society. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0103-166X2012000400006&lng=en&nrm=iso&tlng=en