La Curva en S como Herramienta para la Medición de los Ciclos de Vida de Productos

the aim of this article was to carry out a study of the life cycles of three products of colombian companies; based on a logistic model of population growth as a life cycles measurement tool. we found that the products life cycles have a similar behavior to the population growth, according to an s curve. the inflection points of the curves were obtained by a nonlinear regression. these points might be used as a tool for strategic decision making in products, in terms of identifying key instants for launching technological innovations, investments and execute marketing strategies.