%0 Journal Article
%T La Curva en S como Herramienta para la Medici¨®n de los Ciclos de Vida de Productos
%A Aguilar
%A Sergio
%A ¨¢valos
%A Andr¨¦s F
%A Giraldo
%A Diana P
%A Quintero
%A Santiago
%A Zartha
%A Jhon W
%A Cort¨¦s
%A Farid B
%J Journal of technology management & innovation
%D 2012
%I Universidad Alberto Hurtado
%R 10.4067/S0718-27242012000100016
%X the aim of this article was to carry out a study of the life cycles of three products of colombian companies; based on a logistic model of population growth as a life cycles measurement tool. we found that the products life cycles have a similar behavior to the population growth, according to an s curve. the inflection points of the curves were obtained by a nonlinear regression. these points might be used as a tool for strategic decision making in products, in terms of identifying key instants for launching technological innovations, investments and execute marketing strategies.
%K s-curve
%K innovation
%K life cycles
%K marketing strategies
%K inflection points.
%U http://www.scielo.cl/scielo.php?script=sci_abstract&pid=S0718-27242012000100016&lng=en&nrm=iso&tlng=en