VIERNES NEGRO

the objective of the case discussed here is to present the complex situation that arises at a large raw material manufacturing company in the construction industry when its integrated information management system collapses; a situation commonly known as "a system crash". these kinds of system failures constrain logistical activities related to the distribution center that is responsible for shipping orders on a national level on the sales closing date at the end of a given month. this hampers the order invoicing process and, therefore, gives rise to non-compliance with order deliveries, customer dissatisfaction, potential loss of orders, and non-compliance with the company？s sales goals, thus affecting the profitability.