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Estudios Gerenciales 2012
Simbiosis entre empresa y sociedad: El caso del Banco Galicia y el Museo de Ciencias Naturales de La PlataKeywords: corporate social responsibility, sustainability, ethics. Abstract: corporate social responsibility (csr) is a topic that has come to the forefront in the field of administration. generally, it is analyzed in shades of white or black, from a virtually utopian or critical perspective. the purpose of this article is to demonstrate that csr should be studied from a third perspective in which today's companies face the new challenge of sustainability. csr can be a very good strategy for achieving sustainability, thus resulting in a mutually beneficial and delicate symbiosis between business and society. to account for this, we opted to carry out case studies and complement them with interviews and documentary analysis.
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