%0 Journal Article
%T Simbiosis entre empresa y sociedad: El caso del Banco Galicia y el Museo de Ciencias Naturales de La Plata
%A MOLLO BRISCO
%A GABRIELA
%A MAROSCIA
%A CARLA
%J Estudios Gerenciales
%D 2012
%I Universidad Icesi
%X corporate social responsibility (csr) is a topic that has come to the forefront in the field of administration. generally, it is analyzed in shades of white or black, from a virtually utopian or critical perspective. the purpose of this article is to demonstrate that csr should be studied from a third perspective in which today's companies face the new challenge of sustainability. csr can be a very good strategy for achieving sustainability, thus resulting in a mutually beneficial and delicate symbiosis between business and society. to account for this, we opted to carry out case studies and complement them with interviews and documentary analysis.
%K corporate social responsibility
%K sustainability
%K ethics.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0123-59232012000100011&lng=en&nrm=iso&tlng=en