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Sexualidade feminina em revista(s)DOI: 10.1590/S1414-32832009000100005 Keywords: female sexuality, media, discourse, periodicals. Abstract: this paper results from an investigation on the discourse of female sexuality carried by women's magazines in the years 2005 and 2006. 'claudia' and 'mulher dia-a-dia' were the documents analyzed through a qualitative investigative approach. the data construction was undertaken through critical discourse analysis, and female sexuality was approached from a constructivist perspective. the main results showed that the discursive conventions present in the reports gave shape to dual positions on contemporary western sexual dynamics, such as: adoption of symmetrical sexual practices versus continuation of asymmetrical sexual practices; female sexual autonomy versus female sexual dependency; activeness versus passiveness; female pleasure versus male pleasure. thus, we argue that sexuality remains doubly informed by hegemonic standards in force within society.
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