%0 Journal Article
%T Sexualidade feminina em revista(s)
%A Zucco
%A Luciana Patr¨ªcia
%A Minayo
%A Maria Cec¨ªlia de Souza
%J Interface - Comunica£¿£¿o, Sa¨²de, Educa£¿£¿o
%D 2009
%I Funda??o UNI
%R 10.1590/S1414-32832009000100005
%X this paper results from an investigation on the discourse of female sexuality carried by women's magazines in the years 2005 and 2006. 'claudia' and 'mulher dia-a-dia' were the documents analyzed through a qualitative investigative approach. the data construction was undertaken through critical discourse analysis, and female sexuality was approached from a constructivist perspective. the main results showed that the discursive conventions present in the reports gave shape to dual positions on contemporary western sexual dynamics, such as: adoption of symmetrical sexual practices versus continuation of asymmetrical sexual practices; female sexual autonomy versus female sexual dependency; activeness versus passiveness; female pleasure versus male pleasure. thus, we argue that sexuality remains doubly informed by hegemonic standards in force within society.
%K female sexuality
%K media
%K discourse
%K periodicals.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1414-32832009000100005&lng=en&nrm=iso&tlng=en