基于新质生产力视角的大湘西文旅融合路径与产业布局研究
Research on the Paths of Cultural and Tourism Integration and Industrial Layout in Western Hunan from the Perspective of New-Quality Productive Forces

新质生产力作为一种符合新发展理念的先进生产力质态，已成为赋能旅游业高质量发展的核心动力。在考察大湘西文化与旅游产业资源禀赋的基础上，探讨新质生产力要素(技术创新、数字化发展、人才集聚、生态协调和文化创意)在大湘西文旅产业发展中的作用。研究结果表明，新质生产力驱动的文旅融合能够优化产业布局，提升经济效益与文化价值。大湘西文旅融合的发展仍需加强政策支持，完善产业链条，优化空间布局，以进一步推动文旅融合高质量发展。
As an advanced form of productive forces that aligns with the new development philosophy, new-quality productive forces have emerged as the core driving force empowering the high-quality development of the tourism industry. On the basis of examining the resource endowments of the cultural and tourism industries in Western Hunan, this paper explores the role of new-quality productive force elements—including technological innovation, digital development, talent agglomeration, ecological coordination and cultural creativity—in the development of the local cultural and tourism sector. The research findings indicate that the integration of culture and tourism driven by new-quality productive forces can optimize industrial layout and enhance economic benefits as well as cultural value. For the further development of cultural and tourism integration in Western Hunan, it is imperative to strengthen policy support, improve the industrial chain, and optimize spatial layout, thereby advancing the high-quality integrated development of culture and tourism.