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Business and Globalization

ISSN Print: 2331-0189

ISSN Online: 2331-0219

Website: http://www.hanspub.org/journal/BGlo

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从集装箱港口看世界贸易的复苏
A Look at the Recovery of World Trade from Container Ports

方澍, 窦淑敏, 骆晨丹, 周心仪

数字经济时代国产运动鞋的营销策略优化
Marketing Strategy Optimization of Domestic Sports Shoes in the Digital Economic Era

贾若

跨境资本流动对银行风险影响研究
Research on the Impact of Cross-Border Capital Flows on Bank Risk

陈若晴

基于知识图谱的国内组织韧性可视化分析
Visual Analysis of Organizational Resilience in China Based on Knowledge Map

王玉聪

数字技术驱动跨境电商海外仓智慧升级——以纵腾企业为例
Digital Technology Drives the Wisdom Upgrade of Cross-Border E-Commerce Overseas Warehouses—An Example of Zongteng Enterprise

蔡小慧, 王安逸, 何婧雯

博物馆线上活动对文博产品购买意愿影响研究
Research on the Influence of Museum Online Activities on Purchase Intention of Museums’ Cultural Products

李先春, 艾进, 周心怡, 翁笙杰

基于波特竞争战略矩阵的企业竞争战略选择方法
A Method for Selecting Enterprise Competitive Strategy Based on Porter’s Competitive Strategy Matrix

刘凯宁, 韩晴

由货币的演变谈电子货币的发展——数字人民币APP的推广与应用
On the Development of Electronic Currency from the Evolution of Money —Promotion and Application of the Digital RMB APP

任新利

数字时代的虚拟形象营销——以花西子为例
Marketing Using Virtual Human in the Digital Age—Taking Florasis as an Example

张志鹏, 韩沈超

影响高校核算会计财务报销效率的原因及对策
Reasons and Countermeasures for Affecting the Efficiency of Accounting and Financial Reimbursement in Universities

姜国姣

生命周期视角下江苏人才发展友好环境评价与优化对策研究
Evaluation and Optimization Countermeasures on the Friendly Environment for Talent Development in Jiangsu from the Perspective of Life Cycle

陈志松, 张湛澜, 于姗姗, 丁子桓, 周皜然

中国研究开发水平评估研究——基于Python运用切比雪夫多项式
Research on the Evaluation of China’s RESEARCH and Development Level—Chebyshev Polynomials Are Used Based on Python

谢德濠, 黄莉莉, 何灿玲, 阎虎勤

股票发行注册制实施的系统环境探析
Exploring the System Environment for the Implementation of the Stock Issuance Registration System

叶育甫

技术创新能力对中国高技术产业出口竞争力的影响研究
Research on the Impact of Technological Innovation Capability on the Export Competitiveness of China’s High-Tech Industry

孙倩男, 王立新

高技术企业知识网络权力、吸收能力与知识创新绩效
Knowledge Network Power, Absorptive Capacity and Knowledge Innovation Performance of High-Tech Enterprises

李金生, 王旭

新发展格局下中韩自贸区数字贸易的策略研究
Research on Digital Trade in the China-South Korea Free Trade Area under the New Development Paradigm

王含韵

数字贸易与碳排放——基于中国30省市的分析
Digital Trade and Carbon Emission—Based on the Analysis of 30 Provinces and Cities in China

梅嘉佳

变权重模糊综合评标法
Integrated Fuzzy Evaluation Methods with Changing Weight

周林

新冠疫情对流媒体公司业绩的影响——以网飞公司为例
Impact of COVID-19 Pandemic on the Performance of Streaming Media Companies—Taking Netflix as an Example

李静, 阎虎勤

基于大数据的电商商店爆品打造与营销策略——以厦门某公司为例
A Great Sensation Commodity Creation and Marketing Strategy in E-commerce Store Based on Big Data—Taking a Company in Xiamen as an Example

王雪晴, 陈河潮, 张有中

中国与东盟十国农产品贸易效率及潜力研究
Study on the Trade Efficiency and Potential of Agricultural Products between China and the Ten ASEAN Countries

李晓钟, 庞菁菲

职业董秘与投资者保护的关系研究——信息披露质量的中介作用
Research on the Relationship between Professional Secretaries and Investor Protection—The Intermediary Role of Information Disclosure Quality

刘美玉, 曹刚

石油对中国货物贸易出口的影响因素分析——基于误差修正模型
Analysis on the Influencing Factors of Oil on China’s Exports of Goods Trade—Based on Error Correction Model

翁辛田

基于时变空间权重矩阵的经济空间冲击效应分析——以重大金融事件为背景的实证检验
Analysis of Economic Space Impact Effect Based on Time Variable Space Weight Matrix—Empirical Test on the Background of Major Financial Events

田伟

基于双缺口模型的我国经常账户余额影响因素分析
An Analysis of Influencing Factors on China’s Current Account Balance Based on Double Domestic Saving-Investment GAPs Model

张辑, 邓文圣

亚当·斯密与大卫·李嘉图的分配理论研究分析
The Research and Analysis of Adam Smith and David Ricardo’s Distribution Theory

曹秀丽

中国建筑业企业国际化拓展的战略建议
Strategic Suggestions on International Development of Chinese Construction Enterprises

王彤

克令吊数字化升级——W公司商业模式创新分析
Digital Upgrade for Deck Crane—Business Model Innovation Analysis of W Company

叶凯, 苗壮

多种纤维协议和纺织品贸易
Multi-Fibre Arrangement and Textile Trade

萧智宇, 林炳文

关于拍卖设计中价格确定的论述
The Discourse of Price Determination in Auction Design

张天鼎, 尹畅

数字经济时代的区域电子信息产业发展策略研究——以中韩(盐城)产业园为例
Research on Development Strategy of Regional Electronic Information Industry in Digital Economy Era—Taking South Korea (Yancheng) Industrial Park as an Example

钱易

国际能源贸易网络的结构特征及其演化
Structural Characteristics and Evolution of International Energy Trade Network

任雪瑶, 顾婷婷

家族主义信任对非亲属核心员工忠诚行为影响研究
The Study on the Influence Which Family Trust on Loyal Behavior of Non-Relatives Core Staff

张可军, 程云喜

消费者对不同品牌护肤品态度的Python词云分析
Python Word Cloud Analysis of Consumers’ Attitudes towards Different Brands of Skin Care Products

林鑫洪, 刘恩赤, 刘文丹, 阎虎勤

新冠病毒欧洲蔓延趋势分析——以西班牙，意大利和英国为例
Analysis of the Spreading Trend of New Coronavirus in Europe

刘恩赤, 刘文丹, 林鑫洪, 阎虎勤

汇票基本功能的历史演进及其原因
Historical Evolution and Reasons of Basic Functions of Bill of Exchange

马慧雯

东莞市营商环境存在的问题及对策分析——基于2019年的调查数据
The Analysis of Current Status and Countermeasure on Dongguan Doing-Business Environment —Basing on the Survey in 2019

石碧涛

跨国公司对华直接投资的发展与转型——以大众汽车集团为例
The Development and Transformation of MNC’s Direct Investment in China—Illustrated by Volkswagen Group

顾思怡

信贷资产证券化对银行风险承担的影响分析
Analysis on the Impact of Securitization of Credit Assets on Bank Risk Taking

陈奕帆, 金辉

投资者情绪对股票收益影响的实证分析
An Empirical Analysis of the Impact of Investor Sentiment on Stock Returns

叶皓珏, 金辉

中国金融类上市公司市盈率行业差异的影响因素分析
Analysis on the Influencing Factors of P/E Ratio Industry Differences in Chinese Financial Listing Corporation

于芳琳, 韩文杰, 王传会, 公维凤

中美贸易摩擦及出口管制对我国科研仪器资源的影响及对策建议
The Suggestions to the Sino-US Trade Friction and Export Control on the Supply of Scientific Research Instruments

赵蕊, 周斌

企业偿债能力分析——以H集团食品股份有限公司为例
Analysis of Enter-prise’s Debt-Paying Ability —Taking H Group Food Co., Ltd. as an Example

宗莹

管理者过度自信、内部控制与并购溢价——兼论金融行业监管的溢出效应
Managers’ Over-Confidence, Internal Control and M & A Premium—On the Spillover Effect of Financial Industry Supervision

柯剑, 宋斯奇

大宗商品现货电商平台的本质属性
The Essential Attributes of Commodity Spot E-Commerce Platform

马法宪

服务外包产业对宁波经济发展的贡献分析
Analysis of the Contribution of Service Outsourcing Industry to Economic Development in Ningbo

姜丽花, 邵金菊, 马红

性价比角度的在线定制分类研究—基于感知价值的影响机理
A Research of Online Customization Classification from the View of Price-Quality—Based on the Mechanism of Perceived Customization

陈智勇

小微企业税收优惠政策的落实情况及效应分析—基于江苏省问卷调查与典型调查
The Implementation and Effects of Small and Micro Enterprises—Based on Questionnaire Survey and Typical Investigation in Jiangsu Province

徐媛媛, 陆丹玲, 朱贝贝, 王瑶

数字化商业策略之竞争优势—沃尔玛于中国市场之分析
Competitive Advantages from Digital Business Strategy—Analysis of Walmart in Chinese Market

王允中, 罗芳怡

虚拟结果—在线定制感知价值研究的一个重要节点
Virtual Result—An Important Point in the Research of Perceived Value of Online Customization

陈智勇

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