短视频运营视域下的贵州乡村“微旅游”资源开发研究——以榕江县村超为例
Research on the Resource Development of “Micro-Tourism” in Rural Guizhou under the Field of Short Video Operation—Taking the Village Super of Rongjiang County as an Example

当前，抖音、快手、小红书等短视频迅速发，增加了更多网络新兴行业，促使原来行业完成了进一步的更新进步。乡村旅游发展适应居民消费结构升级的需要，顺应当前短视频发展的情况，适应当前快经济节奏，促进城乡经济融合。乡村旅游是发展农村经济、增加村民收入、提升村民幸福感的重要路径，但部分乡村在发展旅游业的过程中存在同质性问题，乡村发展项目和相关活动都大同小异，特色不清晰，难以给游客留下深刻的记忆。本文针对乡村旅游存在的同质性问题，从短视频发展对乡村微旅游影响的角度，以贵州榕江县村超的乡村微旅游发展为例，通过问卷调查的方法，研究分析贵州乡村的微旅游资源开发，从各个乡村的自身特色出发，挖掘乡村独有的文化、民族、自然环境，并利用短视频等现代技术，提出一些发展乡村微旅游的政策建议。
At present, TikTok, Kuaishou, rednote and other short videos have been sent rapidly, adding more emerging industries on the Internet, and promoting the original industry to complete further updates and progress. The development of rural tourism adapts to the needs of upgrading the consumption structure of residents, conforms to the development of the previous short video, adapts to the current rapid economic pace, and promotes the integration of urban and rural economies. Rural tourism is an important way to develop the rural economy, increase villagers’ income, and improve villagers’ happiness. However, some villages have homogeneity problems in the process of developing tourism. Rural development projects and related activities are similar, and their characteristics are not clear, and it is difficult to leave a deep memory for tourists. This article addresses the homogeneity of rural tourism. From the perspective of the impact of short video development on rural micro-tourism, this article takes the development of rural micro-tourism in Rongjiang County, Guizhou as an example. Through questionnaire survey, it studies and analyzes the development of micro-tourism resources in rural areas in Guizhou. Starting from the characteristics of each village, it explores the unique culture, ethnic characteristics and natural environment of rural areas, and proposes some policy suggestions for the development of rural micro-tourism by leveraging modern technologies such as short videos.