Purpose: This study examines how work-life balance (WLB) practices affect employees’ work-life balance satisfaction (WLBS) and overall job satisfaction (JS), grounded in social exchange theory. It also investigates the mediating role of organisational identification (OI) in these relationships. Design/methodology/approach: Data were collected from 528 full-time employees working in private commercial banks across major cities in Bangladesh, with a 66% response rate. Analysis was conducted using SPSS and AMOS. Findings: The results reveal that WLB practices significantly enhance both WLBS and JS. Organisational identification partially mediates these relationships, highlighting its role in strengthening employee satisfaction. Originality/value: This study is the first to consider work-life balance satisfaction as a distinct outcome and to identify organisational identification as a mediating mechanism between WLB practices and employee satisfaction. These findings deepen understanding of the psychological processes driving WLB outcomes and provide actionable insights for organisational policy.
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