数字化驱动乡村文旅融合发展的研究
Research on Digitalization Driving the Integrated Development of Rural Culture and Tourism

在数字经济深度重构产业生态的当代语境下，乡村文旅融合发展成为推动乡村振兴的重要路径。本文基于数字化理论分析框架，系统探究乡村文旅融合发展的时代价值、运行机理与实践路径。研究首先阐释数字化赋能乡村文旅的时代意蕴，继而剖析数字化驱动乡村文旅融合的内在逻辑，包括技术赋能、需求导向、产业协同和创新发展逻辑；进而分析当前发展中的结构性困境，在此基础上提出针对性优化路径，包括强化数字基础设施建设、完善人才培养与引进机制、拓宽资金筹集渠道、加强数据安全保障体系建设以及深化产业融合层次等。本研究为数字化背景下乡村文旅融合发展提供了理论框架和实践路径，对推动乡村振兴具有重要意义。
In the contemporary context of the deep reconstruction of industrial ecology by the digital economy, the integrated development of rural culture and tourism has become an important path to promote rural revitalization. Based on the digital theoretical analysis framework, this paper systematically explores The Times value, operation mechanism and practice path of the integrated development of rural culture and tourism. The research first explains the era implication of digitalization enabling rural cultural tourism, and then analyzes the internal logic of digitalization driving the integration of rural cultural tourism, including technology empowerment, demand-oriented, industrial collaboration and innovative development logic. Then, the structural difficulties in the current development are analyzed, and on this basis, the targeted optimization path is proposed, including strengthening the construction of digital infrastructure, improving the mechanism of talent training and introduction, broadening the channels of fund raising, strengthening the construction of data security guarantee system, and deepening the level of industrial integration. This study provides a theoretical framework and practical path for the integrated development of rural culture and tourism under the digital background, which is of great significance for promoting rural revitalization.