乡村振兴背景下农村电商优化路径探析
Exploring the Optimization Paths of Rural E-Commerce under the Context of Rural Revitalization

乡村振兴战略承载的核心价值在于积极回应人们对更美好生活的向往与发展不均衡性之间的问题，农村电商的发展是赋能乡村振兴、拉动农村经济和破解城乡二元结构难题的重要力量。2024年，中央一号文件明确提出了“实施农村电商高质量发展工程”的战略目标，为进一步落实该文件部署并响应党的二十大精神，推进农村电商高质量发展，成为新时期农村地区经济建设的重要举措。随着互联网的快速发展，电商凭借其独特优势，正逐渐融入社会经济的各个层面，成为驱动产业升级与转型的核心动力，农村电商作为农村经济融合信息技术的产物，已经成为乡村振兴的全新引擎，以乡村振兴为导向，发展农村电商具有重大意义。
The core value of the rural revitalization strategy lies in actively responding to the problem between people’s yearning for a better life and the imbalance of development. The development of rural e-commerce is an important force to empower rural revitalization, pull the rural economy and solve the problem of urban-rural dual structure. In 2024, the Central No. 1 document clearly put forward the strategic goal of “implementing the high-quality development project of rural e-commerce”. In order to further implement the document and respond to the spirit of the 20th National Congress of the Communist Party of China, it has become an important measure for the economic construction of rural areas in the new era. With the rapid development of the Internet, e-commerce, with its unique advantages, is gradually integrating into all levels of social economy and has become the core driving force for industrial upgrading and transformation. As a product of rural economic integration information technology, rural e-commerce has become a new engine for rural revitalization. With rural revitalization as the orientation, rural development E-commerce is of great significance.