数智新时代农村电商发展现状及对策研究
Research on the Current Situation and Countermeasures of Rural E-Commerce Development in the New Era of Digital Intelligence

在数字化与智能化相融合的背景之下，数智化技术已成为推动农村电商快速发展的重要抓手。通过分析数智新时代背景下农村电商发展的现状，发现农村电商市场规模在不断扩张、模式在不断创新以及政府政策支持力度在不断加大，同时存在基础设施薄弱、电商数智化专业人才短缺、品牌标准化建设存在短缺以及数智化技术应用不足等问题。为应对这些挑战，提出构建基础设施网络、培育数智化电商人才、推动品牌标准化建设、深化数智化技术场景应用等对策，助力农村电商实现高质量发展。
In the context of the integration of digitalization and intelligence, digital and intelligent technologies have become an important driving force for the rapid development of rural e-commerce. By analyzing the current situation of rural e-commerce development in the new era of digital and intelligent technologies, it is found that the scale of the rural e-commerce market is constantly expanding, the model is constantly innovating, and the government’s policy support is constantly increasing. At the same time, there are problems such as weak infrastructure, shortage of digital and intelligent e-commerce professionals, shortage of brand standardization construction, and insufficient application of digital and intelligent technologies. To address these challenges, it is proposed to build an infrastructure network, cultivate digital and intelligent e-commerce talents, promote brand standardization construction, and deepen the application of digital and intelligent technologies in scenarios, to help rural e-commerce achieve high-quality development.