网络经济时代企业市场营销研究
Research on Enterprise Marketing in the Era of Network Economy

当前，社会进步的步伐异常迅猛，这与科技的飞速发展和计算机网络的广泛应用是密不可分的，网络时代的到来是无法忽视的。网络技术给我们生活带来便利的同时也使得消费者对产品提出更高的要求。因此，在这个全新的网络时代背景下，人们在日常生活中的消费观念经历了多方面的改变，这也意味着企业在市场营销策略上需要相应地进行调整。企业想要适应现在的市场环境，必须将网络营销策略运用到其中，从而促进企业获得更多的利润以及市场份额。为了满足当前人们的购买需求，企业应在新网络时代的市场中寻找并占据属于自己的市场份额。只有这样才能够更好地适应当前时代的发展趋势。本文旨在探讨网络经济时代企业市场营销存在的问题与对策，以期为企业的市场营销实践提供有益的参考。
Currently, the pace of social progress is exceptionally rapid, which is closely related to the rapid development of technology and the widespread application of computer networks. The arrival of the Internet era cannot be ignored. While network technology brings convenience to our lives, it also makes consumers demand higher standards for products. Therefore, in this new era of the internet, people’s consumption concepts in daily life have undergone various changes, which also means that enterprises need to adjust their marketing strategies accordingly. To adapt to the current market environment, enterprises must apply online marketing strategies to promote the acquisition of more profits and market share. In order to meet the current purchasing needs of people, enterprises should seek and occupy their own market share in the market of the new network era. Only in this way can we better adapt to the development trend of the current era. This study conducted in-depth analysis and exploration of enterprise marketing strategies in the context of the internet economy, identified existing problems, and proposed targeted solutions to assist enterprises in achieving comprehensive transformation in the era of the internet economy.