低碳背景下生鲜农产品电商高质量发展路径研究
Research on the High-Quality Development Path of Fresh Agricultural Product E-Commerce under the Low-Carbon Background

党的二十大报告明确指出，高质量发展是全面建设社会主义现代化国家的首要任务，也为我国生鲜农产品电商的转型升级提出了全新要求。生鲜电商作为电商行业“最难啃的骨头”，面临着产品易损耗、冷链物流不畅等痛点，严重制约其高质量发展。当前，如何利用低碳经济背景下的新技术、新模式，破解冷链配送高碳耗、产品流通损耗大等难题，成为实现生鲜农产品电商可持续发展和产业升级的重要突破口。基于此，本文将针对低碳背景下生鲜农产品电商高质量发展路径展开探讨，旨在为行业提供可借鉴的理论支撑与实践经验。
The report of the 20th National Congress of the Communist Party of China clearly points out that high-quality development is the primary task of comprehensively building a socialist modernized country, and also puts forward new requirements for the transformation and upgrading of China’s fresh agricultural product e-commerce. Fresh e-commerce, as the “most difficult bone” in the e-commerce industry, faces pain points such as product wear and tear and poor cold chain logistics, which seriously restrict its high-quality development. Currently, how to utilize new technologies and models under the background of low-carbon economy to solve the problems of high carbon consumption in cold chain distribution and large product circulation losses has become an important breakthrough for achieving sustainable development and industrial upgrading of fresh agricultural product e-commerce. Based on this, this article will explore the high-quality development path of fresh agricultural product e-commerce under the low-carbon background, aiming to provide theoretical support and practical experience for the industry to learn from.