数字化转型背景下在线语言学习平台的营销策略研究——以Duolingo为例
Optimizing Marketing Strategies for Online Language Learning Platforms amidst Digital Transformation—A Duolingo Case Study

数字化转型进程中，在线语言学习平台依托技术创新与营销策略革新实现了市场突破与价值重构。本文以全球领先的在线语言学习平台Duolingo为例，基于其2024年公开财报数据，运用4P营销理论系统解析其产品、价格、渠道与促销策略的内在逻辑及协同机制。进一步提出其营销策略的优化方向，深化人工智能与教育生态的整合及构建全球化与本地化协同的运营体系。
Amidst the digital transformation, online language learning platforms have attained market breakthroughs and value reconfiguration through technological innovation and marketing strategy advancements. This study employs Duolingo, a globally leading online language education platform, as a research case. By analyzing its 2024 public financial data and applying the 4P marketing theoretical framework, we methodically deconstruct the intrinsic logic and synergistic mechanisms governing its product, pricing, channel, and promotion strategies. Furthermore, the study proposes strategic optimization pathways centered on deepening AI-educational ecosystem integration and establishing an operational framework synergizing global scalability with localized adaptation.