电子商务公共服务赋能电商企业韧性的路径探索
Exploring Pathways for E-Commerce Public Services to Empower the Resilience of E-Commerce Enterprises

数字经济的崛起和经济不确定的环境促使政府对电商企业公共服务给予更多的关注，电商企业的发展需要政府的积极作为，对电商企业韧性治理是实现市场高质量发展的稳定前提。本文聚焦政府行为对电商企业韧性的影响，以湖北省企业发展环境的问卷和访谈结果为基本研究样本，综合运用企业的问卷调查和政府公开数据、实地访谈结果和相关政策文件，分别将其作为定量和定性分析的依据，深入剖析公共服务在电商企业韧性治理进程中的作用机制，从韧性治理的理论框架出发探讨电子商务公共服务对电商企业韧性的贡献和赋能路径，研究发现数字思维、数字资源和数字安全在电子商务公共服务赋能电商企业韧性中相互关联，占据着不可忽视的地位。
The rise of the digital economy and the evolving landscape of economic uncertainties have prompted governments to prioritize public services for e-commerce enterprises. The sustainable development of these enterprises requires proactive government engagement, as resilience governance in this sector serves as a stabilizing foundation for high-quality market growth. This study investigates the impact of government actions on the resilience of e-commerce enterprises, using Hubei Province as a case study. By integrating data from enterprise questionnaires, field interviews, and policy document analysis—employed respectively for case studies and textual analysis—the research elucidates the mechanisms through which public services facilitate resilience governance in e-commerce enterprises. Grounded in the theoretical framework of resilience governance, the paper explores how e-commerce public services contribute to enterprise resilience and identifies actionable empowerment pathways. Findings reveal that digital mindset, digital resources, and digital security form an interconnected triad within e-commerce public services, playing pivotal roles in fortifying enterprise resilience.