贵州省茶产业电商发展现状及优化路径研究
Study on the Development Status and Optimization Path of Tea Industry E-Commerce in Guizhou Province

本文基于贵州省茶产业发展现状，结合电商发展的最新趋势和政策环境，深入分析了其电商发展的现状、面临的问题，并提出了优化路径。研究发现，贵州省茶产业电商发展虽取得一定成效，但仍面临技术水平、品牌影响力、销售渠道和茶旅融合等方面的挑战。针对这些问题，本文提出加强技术引进、品牌打造、拓展销售渠道、推动茶旅融合、完善产业链协同及加强政策扶持等优化路径，旨在为贵州省茶产业电商高质量发展提供参考。
Based on the status quo of tea industry development in Guizhou province, combined with the latest trends and policy environment of e-commerce development, this paper deeply analyzed the status quo and problems faced by its e-commerce development, and proposed an optimization path. The study found that although the development of tea industry e-commerce in Guizhou Province has achieved some results, it still faces challenges in terms of technical level, brand influence, sales channels and tea travel integration. In response to these problems, this paper proposes optimization paths such as strengthening technology introduction, brand building, expanding sales channels, promoting the integration of tea tourism, improving industrial chain coordination and strengthening policy support, aiming to provide reference for the high-quality development of tea industry e-commerce in Guizhou Province.