电子商务背景下贵州刺梨产业的发展路径优化研究
Research on Optimization of Development Pathways for Guizhou Rosa roxburghii Industry in the Context of E-Commerce

本文聚焦电子商务背景下贵州刺梨产业的发展路径优化问题，通过系统分析其现状与瓶颈，提出针对性对策。研究表明，贵州刺梨产业虽依托政策支持与电商平台初步形成种植、加工、销售全产业链，但仍面临加工能力薄弱、标准化不足、产业集群效应缺失、国际市场拓展受限及食品安全风险等核心挑战。基于此，提出以下优化路径：强化产品研发与标准化体系建设，提升技术竞争力；整合资源培育产业集群，增强规模效应与品牌价值；借助跨境电商与文化赋能拓展国际市场，实施差异化营销策略；构建全产业链监管体系，依托区块链技术完善追溯机制，保障食品安全。研究强调，通过技术创新、政策协同与市场深耕，贵州刺梨产业可在电商助力下实现高质量发展，为乡村振兴与区域特色经济提供实践范式。
This study focuses on optimizing the development pathways of Guizhou’s Rosa roxburghii Tratt (Cili) industry under the context of E-commerce. Through a systematic analysis of its current status and bottlenecks, targeted strategies are proposed. The research reveals that despite initial achievements in forming a full industrial chain (planting, processing, and sales) supported by policies and E-commerce platforms, the industry still faces critical challenges, including insufficient processing capacity, low standardization, underdeveloped cold-chain logistics, lack of industrial clustering effects, limited international market penetration, and food safety risks. To address these issues, the following optimization strategies are recommended: strengthening product R&D and standardization systems to enhance technical competitiveness; consolidating resources to foster industrial clusters and amplify scale effects and brand value; leveraging cross-border E-commerce and cultural empowerment to expand global markets through differentiated marketing strategies; and establishing a full-chain regulatory framework supported by blockchain-based traceability mechanisms to ensure food safety. The study emphasizes that technological innovation, policy coordination, and market refinement can drive high-quality development of Guizhou’s Cili industry with E-commerce support, offering practical insights for rural revitalization and regional economic growth.