数字经济对新型农业经营主体发展的影响研究
The Impact of Digital Economy on the Development of New Agricultural Business Entities

数字经济正深度重塑新型农业经营主体的发展范式，通过技术渗透、要素重组、能力跃迁与生态重构四大机制推动农业现代化。技术层面，物联网、智能装备与数据驱动决策显著提升生产效率；要素重组方面，电商平台缩短流通层级，农业云平台整合资源破解融资难题；能力建设上，数字工具增强主体风险防控与市场竞争力；生态重构则催生农旅融合、共享经济等新业态。然而，基础设施薄弱、数据治理滞后、政策协同不足及人力资本短缺等挑战制约转型进程。需通过城乡数字基建统筹、农业数据标准制定、政策考核机制优化与“头雁引领”工程等系统性对策，释放数字经济赋能农业强国的潜能。
Digital economy is profoundly reshaping the development paradigm of new agricultural business entities through four mechanisms: technological penetration, factor recombination, capability enhancement, and ecosystem reconstruction. Technologically, IoT, smart equipment, and data-driven decision-making significantly improve production efficiency. Factor recombination is driven by e-commerce platforms shortening circulation chains and agricultural cloud platforms integrating resources. Capability enhancement includes digital tools strengthening risk prevention, while ecosystem reconstruction fosters new formats like agritourism. However, challenges persist: inadequate infrastructure, fragmented data governance, policy misalignment, and human capital gaps. Systemic solutions include rural-urban digital infrastructure integration, agricultural data standardization, policy optimization, and talent cultivation programs to unleash digital economy’s potential in building an agricultural powerhouse.