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E-Commerce Letters 2025
跨境电商海外仓面临的退货困境及优化路径研究
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Abstract:
本文探讨了跨境电商海外仓退货问题的现状、原因、困境及优化路径。通过现状分析得出国际贸易政策与法规差异、退货管理机制缺失、文化差异导致的退货偏好是导致跨境电商退货问题主要因素。退货成本高、流程复杂、库存积压及二次销售难题是海外仓面临的主要挑战。为应对这些困境，本文提出了相应的优化路径以提升海外仓的运营效率，降低退货成本，促进跨境电商的健康发展。
This article explores the current situation, causes, challenges, and optimization paths of overseas warehouse returns in cross-border e-commerce. Through the analysis of the current situation, it is concluded that differences in international trade policies and regulations, lack of return management mechanisms, and cultural differences leading to return preferences are the main factors causing cross-border e-commerce return problems. The main challenges faced by overseas warehouses include high return costs, complex processes, inventory backlog, and difficulties in secondary sales. To address these challenges, this article proposes corresponding optimization paths to improve the operational efficiency of overseas warehouses, reduce return costs, and promote the healthy development of cross-border e-commerce.
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