乡村振兴战略下生鲜农产品电商智慧物流发展策略研究
Research on the Development Strategies of Smart Logistics for Fresh Agricultural Products E-Commerce under the Rural Revitalization Strategy

为推动农民创业增收，助力国家乡村全面振兴，党中央发布的相关文件中再次对“三农”工作制定规划。本文以乡村振兴战略为背景，对生鲜农产品电商智慧物流进行了分析，智慧物流作为电商发展的重要支撑，不仅优化了生鲜农产品流通过程，提高了生鲜农产品的市场可达性和附加值，还激发了农村居民的消费潜力，推动了城乡经济的均衡发展。然而我国大部分农村地区在推进智慧物流发展的过程中，遇到了诸多问题，如智慧物流体系不健全、乡村电商物流人才不足、生鲜农产品市场内生动力薄弱等，为解决这些问题提出了相应的解决措施：完善乡村智慧物流体系、培养电商物流专业人才、完善生鲜品品牌化建设，共同推进生鲜农产品电商智慧物流的发展，促进我国乡村振兴战略的实现。
In order to promote farmers to start businesses and increase income and help the country’s comprehensive revitalization of rural areas, relevant documents issued by the Party Central Committee once again formulated plans for the work of “agriculture, rural areas and farmers”. Based on the rural revitalization strategy, this paper focuses on the analysis of smart logistics for e-commerce of fresh agricultural products. As an important support for e-commerce development, smart logistics not only optimizes the circulation process of fresh agricultural products and improves the market accessibility of fresh agricultural products and added value, but also stimulated the consumption potential of rural residents and promoted the balanced development of urban and rural economies. However, in the process of promoting the development of smart logistics in most rural areas of my country, many problems have been encountered, such as imperfect smart logistics system, shortage of rural e-commerce logistics talents, and weak endogenous power in the fresh agricultural product market. Corresponding solutions have been proposed to solve these problems: Improve the rural smart logistics system, cultivate e-commerce logistics professionals, improve the branding of fresh products, jointly promote the development of e-commerce smart logistics of fresh agricultural products, and promote the realization of my country’s rural revitalization strategy.