乡村振兴背景下农产品电商发展策略研究
Research on the Development Strategies of Agricultural Products E-Commerce under the Background of Rural Revitalization

近年来，随着互联网的普及，农产品电商在乡村振兴战略的推动下快速发展，农产品电商交易规模不断增长，发展态势良好，但仍然还面临着一系列的现实问题。因此，本文基于乡村振兴背景下农产品电商发展的现实困境，在完善农村基础设施；培养农产品电商人才；提高农产品质量，打造特色品牌；以旅游业带动农产品发展等方面提出了具体的解决措施，致力于更好地发展农产品电商，助力乡村振兴战略的实施。
In recent years, with the popularization of the Internet, agricultural product e-commerce has developed rapidly under the impetus of the rural revitalization strategy. The transaction scale of agricultural product e-commerce has been continuously expanding, and the development trend is good. However, it still faces a series of practical problems. Therefore, based on the practical predicaments of the development of agricultural product e-commerce in the context of rural revitalization, this paper proposes specific solutions in aspects such as improving rural infrastructure, cultivating talents for agricultural product e-commerce, enhancing the quality of agricultural products and creating characteristic brands, and promoting the development of agricultural products through tourism, aiming to better develop agricultural product e-commerce and contribute to the implementation of the rural revitalization strategy.