新时代背景下跨境电商的发展困境与解决策略
Development Dilemma and Solution Strategy of Cross-Border E-Commerce in the Context of New Era

随着我国进入新时代，外贸快速发展，逐渐成为促进经济增长的重要引擎，其中跨境电商展现出了极大的发展潜力，并成为学界与业内的关注焦点。跨境电商凭借飞速发展的互联网技术，不断打破国界壁垒，搭建全球商品流通的新桥梁，既有助于企业开拓国际市场，也让消费者有了畅享多元产品的机会。在国际贸易的格局中占据了愈加重要的地位，并不断重塑全球商业布局。近些年来，我国的跨境电商呈现出爆发式增长，但也存在许多急需破解的难题，如产品质量不足、物流配送成本高、相关人才短缺、贸易风险加剧等，为此应综合发挥多方功能，协同合作，采取有效的解决策略，破解困境，推动跨境电商行业在新时代背景下的进一步发展。
As China enters a new era, the rapid development of foreign trade has gradually become an important engine for economic growth, in which cross-border e-commerce has shown great potential for development and has become the focus of attention in the academic and industry sectors. By virtue of the rapid development of Internet technology, cross-border e-commerce continue to break down national barriers, to build a new bridge for the flow of global commodities, not only help enterprises to develop the international market, but also allow consumers to have the opportunity to enjoy a variety of products. In the pattern of international trade, cross-border e-commerce plays a more and more important role, and reshapes the global business layout. In recent years, China’s cross-border e-commerce has shown explosive growth, but there are also many urgent problems to be solved, such as insufficient product quality, high cost of logistics and distribution, shortage of relevant talents, and intensified trade risks, etc. Therefore, China should comprehensively play the functions of multiple parties, collaborate and adopt effective solution strategies to crack the dilemma and promote the further development of cross-border e-commerce industry in the new era.